We live in a time when celebrities have an inordinate amount of power & influence over the rest of us. It’s not their doing, it’s ours. So what’s better than a famous person using their influence to inform and raise awareness for causes in need, social woes and noble efforts? Think Paul Newman, a long-time advocate for organic farming and social equality. Think Audrey Hepburn, a Goodwill Ambassador of UNICEF. It’s not a new thing for celebrities to be do-gooders, but there are certainly more do-gooder celebs now than ever.
So we’re starting a new feature here at Living GwG. Each week we’ll choose one person of the famous kind who’s really done something special that very week, something that will truly have a positive impact on the planet – and spotlight their good deed!
To kick it off… our first Do-Gooder: Adrian Grenier. You know him as the star of HBO’s Entourage and possibly from all the way back in the day in, The Adventures of Sebastian Cole. You may also know him from his years of “green” awareness raising and his countless “eco” projects. And potentially, you know him as the host of Planet Green’s home/lifestyle renovation show Alter Eco. So, you know him.
Well, here’s what he’s doing this week that makes him our favorite Do-Gooder…
Adrian is lauching a new eco-friendly app that will help consumers weigh products’ environmental and health impact. Fantastic, right? Called “Ecohero”, it’s being developed by the same Texas-based firm that created the popular shopping comparison app ShopSavvy.
Cheeky photo compliments of Ecorazzi.
From Forbes article, Ecohero will also contain other functions, such as a carbon calculator and eco-encyclopedia. To encourage users to live environmentally, the app will record their (submitted) activity and suggest eco-friendly ways they can offset their activities. “We wanted to provide a social way to use the apps,” Muse says. On-screen, the app resembles a “utility belt” that rotates with the swipe of a finger. It will launch this fall with six “micro-applications.” The group plans to add more “tools” to the belt in the future, including “lite” versions of existing eco-friendly mobile apps.
For those not familiar with ShopSavvy, the app uses the mobile phone’s camera to take a snapshot of a product’s barcode. That information is then sent over the web and shoppers can find out where to get that particular item for a cheaper price. Grenier’s app plans to implement the same system — but you’ll be able to see just how green (or non-green) that particular brand of orange juice is. What????? YES!
If all goes well (Fingers crossed! Sponsors are still being lined up), expect Ecohero is to launch for the iPhone and Android this August.